Opivoty Pulse · Data and AI

Up-to-date media results, read by AI agents

Opivoty Pulse brings Google Ads, Meta Ads, TikTok, programmatic and GA4 into a data lake owned by the advertiser. The agents flag where spend has drifted outside its expected range and where budget can be reallocated.

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Opivoty Pulse findings screen with anomalies flagged by AI agents, value at risk and the status of each action, using demo data

Spend and results on one screen

  • A data lake that combines the ad platforms with the advertiser's analytics.
  • Media and business dashboards.
  • Media plan vs. actuals, with pacing by channel and by month.
  • AI agents that flag anomalies: CTR drops, CPM spikes, budget drift.
  • Agents that flag reallocation opportunities, with the estimated impact in BRL.
  • Natural-language queries from AI agents, via the Opivoty Pulse MCP server.
  • Detectors calibrated on each account's history in 2 to 4 weeks.
  • Works with media run by Opivoty, by your team or by your agency.
  • The agent flags. The decision and the change stay with the team, logged.

Connection, modeling, calibration and day-to-day use

Connection

We connect the ad accounts, analytics, CRM and post-click platform, with read-only access.

Modeling

The advertiser's plan, targets and naming conventions go into the data lake.

Calibration

The detectors learn how each account behaves in 2 to 4 weeks.

Day-to-day use

Dashboards and agent alerts become part of the team's workflow.

See Opivoty Pulse with your own data

In the demo, we connect one of your ad accounts and build the first dashboard.

Request a demo

Questions about Opivoty Pulse

What is Opivoty Pulse?
It is Opivoty's media data lake, with dashboards and AI agents that flag anomalies and optimization opportunities from the advertiser's data.
Does Opivoty need to run my media for me to use Opivoty Pulse?
No. Opivoty Pulse reads accounts run by Opivoty, by your team or by your agency.
Which platforms does Opivoty Pulse connect?
Google Ads, Meta Ads, TikTok, programmatic platforms and GA4. Other sources can be added as needed.
Do the AI agents change campaigns on their own?
No. The agents flag the problem or the opportunity and estimate the impact. The team makes the change, and it is logged.
How long until the dashboard is ready?
Connecting the accounts is the first step. The detectors need 2 to 4 weeks of history to calibrate what is normal for each account.

See Opivoty Pulse with your own data

  • A 30-minute call about your accounts and goals.
  • We connect one ad account and build the first dashboard.
  • A proposal with scope, timeline and pricing.
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