Opivoty for agencies

Media, data and AI technology that your agency runs under its own brand

Opivoty has already built the media operations, the data lake with AI agents and the AI visibility measurement. Your agency offers them to clients without building the stack, and Opivoty does not solicit a partner's clients.

Explore a partnershipSee the three layers
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Technology's share of media work will grow 60% in 2 to 3 years

The CMOs surveyed by MMA and BCG in July 2026 want more technology and more AI in media. The agency that delivers this to clients competes for the work that is changing hands.

Technology's share
10% → 16%

Tools and platforms go from 10% to 16% of media work in 2 to 3 years.

AI at scale
73%

of CMOs say their media team, in-house or agency, does not yet use AI at scale. The first agency to get there claims that space.

Work changing hands
13 points

of media work will be up for grabs in 2 to 3 years. That is the share agencies lose under the current model, falling from 40% to 27%.

Source: MMA Global and BCG, Survey on AI Disruption of the Marketing Operating Model, July 2026. Global sample of about 60 CMOs.

What your agency can offer

01

Opivoty Media Hub

Media operations

Outsourced media operations, with SPO and CPO, for the agency's clients. Includes Opivoty Pulse.

See Opivoty Media Hub →
02

Opivoty Pulse

Data and AI

A data lake and AI agents on top of the media the agency runs itself. The agents flag anomalies and reallocations, and the agency's analyst decides.

See Opivoty Pulse →
03

Opivoty Lens

AI visibility

A new service to sell: an AI visibility audit, a GEO plan and continuous monitoring.

See Opivoty Lens →

Your team runs it, or Opivoty runs it on your behalf

In both models the data belongs to the end client, and the agency can switch from one to the other without losing history.

Self-operated

Your team runs the Opivoty platform

  • Access to Opivoty Media Hub, Opivoty Pulse and Opivoty Lens, together or separately.
  • Training and support from Opivoty.
  • Monthly fee based on media spend under management or per brand monitored.
White-label

Opivoty operates on behalf of your agency

  • Opivoty runs your clients' media and their content for AI answers.
  • The agency keeps strategy, creative and the client relationship.
  • A fee plus a percentage of media spend under management.

What changes for each type of agency

Independent agencies

Today: they compete for accounts against holding companies with their own data and AI stacks.

With Opivoty: they enter pitches with a data lake, AI agents and AI measurement already running.

Holding companies

Today: AI projects depend on hiring specialists.

With Opivoty: an Opivoty team embedded in the account, with the technology already running.

Creative agencies

Today: the client asks for media and measurement, which the agency does not run.

With Opivoty: white-label media and data, delivered under the agency's brand.

What agencies ask

Does Opivoty compete with my agency?
Not for the clients the agency brings into the partnership. A non-solicitation clause is written into the contract, with term and scope agreed with each agency.
Does the end client know Opivoty is behind it?
In the white-label model, the client sees the agency. In the self-operated model, your team runs the platform under the agency's brand.
Which products can the agency offer?
All three: Opivoty Media Hub, Opivoty Pulse and Opivoty Lens, together or separately.
How is the partnership priced?
In the self-operated model, a monthly fee based on media spend under management or per brand monitored. In white-label, a fee plus a percentage of media spend under management. The amounts are set out in the proposal.
How do we get started?
With a 30-day pilot on one of your clients, with no long-term commitment.

Start with a 30-day pilot with one of your clients

  • A call about your client roster and the model that fits your agency.
  • We pick one client and one layer for the pilot.
  • A partnership agreement with a non-solicitation clause.
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