Opivoty Media Hub · Media operations

Search, social, programmatic, CTV and DOOH with one team, in your own accounts

Opivoty Media Hub takes over media buying in your company's accounts, with a fee itemized line by line. You see what every BRL of spend costs and, in programmatic, the supply path it took to the inventory.

Request a media auditSee Opivoty Pulse
ROI Pulse screen showing media under management and the value identified, influenced and still to capture in the month, using demo data

What Opivoty Media Hub takes over from your operation

Today your budget goes through several vendors, and each one reports in its own format. With Opivoty Media Hub, buying, data and decisions sit with the same team.

  • Every channel in one dashboard: search, social, programmatic, CTV and DOOH.
  • Buying done directly in the platforms, with no intermediaries or subcontractors.
  • SPO (Supply Path Optimization): the shortest, cleanest path to the inventory.
  • CPO (Curated Path Optimization): inventory curated for quality and context.
  • Misallocated budget flagged by Opivoty Pulse and reallocated by the team, with the reason logged.
  • Fee and media costs itemized line by line.
  • Ad accounts and data owned by the advertiser, with no lock-in.
  • A fully or partially dedicated team, depending on account size.
  • Spend and performance dashboard by channel, in Opivoty Pulse.
  • Monthly report with spend, results and reallocated budget, by channel.
  • A change log with the date, author and reason for every adjustment.
  • Works alongside your creative agency.

From audit to day-to-day operations in four steps

Media audit

We review your current spend channel by channel and estimate how much can be recovered.

Consolidation

Accounts, access and data move under the advertiser's ownership, connected to Opivoty Pulse.

Operations

The dedicated team takes over buying against the agreed target and the plan you signed off on.

Monthly review

Results against target, reallocated budget and next tests, in a single meeting.

Want to know how much of your budget is misallocated?

The media audit estimates how much spend can be recovered and lays out the plan to get there.

Request the audit

Questions about Opivoty Media Hub

What is Opivoty Media Hub?
It is Opivoty's paid media operation: a dedicated team that buys and optimizes search, social, programmatic, CTV and DOOH in the advertiser's accounts, with an itemized fee and the data connected to Opivoty Pulse.
Whose ad accounts does the media run in?
The advertiser's. Opivoty works with the access you grant, and the account history stays with your company.
What are SPO and CPO?
SPO (Supply Path Optimization) means choosing the shortest, cleanest path between the advertiser and programmatic inventory, cutting out intermediaries that take a fee without adding value. CPO (Curated Path Optimization) means buying inventory curated for quality, context and brand safety.
Do I need to replace my creative agency?
No. Opivoty Media Hub handles buying, measurement and optimization. Creative can stay with your current agency.
How is it priced?
A monthly fee, based on scope and media spend. The amount is set out in the proposal, after the media audit.

Start with a media audit

  • A 45-minute call about your goals and current setup.
  • A channel-by-channel review of your paid media spend.
  • Deliverable: a business case with the estimated recoverable spend and an implementation plan.
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