Opivoty Lens · AI visibility

What AI says about your brand

Opivoty Lens measures how many AI answers your brand appears in, next to which competitors, with which attributes and from which sources. It then prioritizes what to change on and off your site, and measures the impact of each change.

Request an AI visibility auditRead the GEO guide
Opivoty Lens competition screen showing presence, share of voice and visibility by topic for Nike, Adidas, ASICS, Brooks, Hoka and New Balance in AI answers

Five views of your brand in AI answers

We monitor from the outside: we run the prompts buyers use in your category and record every answer. We do not need any of your internal data.

Visibility

The share of answers the brand appears in, by AI engine, by topic and over time.

Competition

Who appears instead of the brand and in what position, prompt by prompt.

Perception

How AI describes the brand: attributes, tone and associations.

Sources

Which sites AI engines cite and whether they mention the brand.

Ads

Which prompts trigger ads in ChatGPT and which advertisers are buying them.

ChatGPTGeminiGoogle AI ModeGoogle AI OverviewsPerplexityCopilotClaudeGrok

From audit to measured visibility in five steps

Buyer prompts

We build your category's prompt set from what buyers ask AI engines and Google.

Daily monitoring

Each AI engine answers the same prompts every day. We store every full answer.

Gaps and sources

We show where the brand is missing and which sources AI engines rely on.

Prioritized plan

Actions on and off your site, ranked by estimated gain.

Before and after measurement

Each change is measured against the baseline to separate real impact from noise.

Ads in ChatGPT: where paid media covers the organic gap

ChatGPT now shows ads in its answers. Opivoty Lens shows which prompts in your category trigger ads and who is advertising. With that, you decide where to buy placements while organic visibility builds, and Opivoty Media Hub builds and runs the campaign.

  • Share of answers showing ads, by category topic.
  • Which advertisers appear and which creatives run.
  • Side by side: the brand's paid and organic presence.
  • Recommendation by topic: buy, defend, invest in organic or monitor.
  • Campaign built and run by Opivoty Media Hub.
  • Paid and organic results measured separately.

See what AI tells buyers about your category

The audit is delivered within 48 hours of onboarding and covers your brand and your main competitors.

Request the audit

Questions about Opivoty Lens

What is Opivoty Lens?
It is the Opivoty product that measures and improves the brand's presence in AI answers: ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Perplexity, Copilot, Claude and Grok. It includes monitoring of the ads shown in ChatGPT.
What is GEO?
GEO (Generative Engine Optimization) is the work of getting a brand to appear, well described, in AI-generated answers. The GEO guide explains the method in detail.
Does good SEO guarantee presence in AI answers?
It helps, because many AI engines search the web before answering. It is not enough on its own: the answer also depends on which sources the AI chooses to cite and how those sources describe the brand.
Does Opivoty access my company's internal data?
No. We monitor from the outside, using the prompts buyers put to AI engines. No internal data is needed.
Who implements the recommendations?
Your team, your agency or Opivoty. Each recommendation comes prioritized, with the topic, the source and the estimated impact.
How long until I see results?
The audit is delivered within 48 hours of onboarding. Visibility changes usually show up 60 to 90 days after the first actions, and each one is measured against the baseline.

Request an AI visibility audit for your brand

  • Visibility of your brand and your main competitors across your category's prompts.
  • The sources AI engines cite and whether they mention your brand.
  • Ads shown in ChatGPT on your category's prompts.

Delivered within 48 hours of onboarding.

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