We turn programmatic media into a growth engine.

We create and manage in-house media hubs focused on programmatic advertising, ensuring efficiency, automation, data control, and measurable results. More agility, more ROI, more decision-making power for your brand.

We turn programmatic media into a growth engine.

We create and manage in-house media hubs focused on programmatic advertising, ensuring efficiency, automation, data control, and measurable results. More agility, more ROI, more decision-making power for your brand.

Current Market Challenges

Fragmentation and low efficiency

The consumer journey is omnichannel and non-linear. Multiple platforms, formats, and audiences make it hard to control and measure campaigns.

Lack of agility and autonomy

Campaigns must react quickly to the market. Traditional structures slow decision-making and hinder performance.

Limited control and transparency

External agencies and multiple intermediaries reduce access to data and increase operational costs.

Misalignment with business strategy

Media and strategy often move in different directions. There’s a lack of synergy between marketing, BI, and corporate goals.

Our approach
Our approach

At Opivoty, we believe media operations must evolve to reflect new consumer behavior: personalized, automated, data-driven, and performance-oriented.

That’s why we create in-house media hubs that integrate technology, people, and processes directly into business operations, enabling:

Speed and efficiency in campaign activation
Precision and personalization through data and automation
Full control and transparency over investments
Direct connection with premium programmatic platforms
Speed and efficiency in campaign activation
Precision and personalization through data and automation
Full control and transparency over investments
Direct connection with premium programmatic platforms

At Opivoty, we believe media operations must evolve to reflect new consumer behavior: personalized, automated, data-driven, and performance-oriented.

That’s why we create in-house media hubs that integrate technology, people, and processes directly into business operations, enabling:

Structured adoption of SPO
Supply Path Optimization:

eliminating unnecessary intermediaries, improving supply chain efficiency, and maximizing returns with high-quality inventory.


Structured adoption of SPO
Supply Path Optimization:

Eliminating unnecessary intermediaries, improving supply chain efficiency, and maximizing returns with high-quality inventory.

Benefits of internalizing with Opivoty
Up to 40% savings in programmatic media:
by reducing intermediaries and tech fees through SPO.
Access to proprietary data and performance control:

 real-time dashboards with key indicators like CPM, CPA, ROAS, and VTR.

Fast execution and real-time optimization:
data-driven decisions without third-party dependency.
Advanced targeting and personalization:

campaigns based on behavior, location, and funnel stage.

Business integration:
media aligned with marketing, sales, and BI goals.
Operational efficiency:
lean structure with specialized squads and agile methodologies.

Our services

Organizational consulting

Complete diagnosis of your media operation and structuring of the ideal internalization strategy.

Programmatic media hub implementation

Recruitment, tools, DSPs, platforms, and processes ready for you to run campaigns with autonomy, scale, and performance.

Ongoing management of the programmatic hub

We manage the hub with a focus on results, continuous optimization using data and AI, and strategic governance.

Who we serve

We work with companies and agencies looking to transform their media operations with greater control, speed, and performance.

Advertisers seeking more autonomy:

Companies aiming to internalize media buying to gain efficiency, data control, and strategic independence.

Agencies seeking greater agility:

Structures looking for technical and strategic support to scale programmatic operations with intelligence and speed.

Who we serve

We work with companies and agencies looking to transform their media operations with greater control, speed, and performance

Advertisers seeking more autonomy:

Companies aiming to internalize media buying to gain efficiency, data control, and strategic independence.

Agencies seeking greater agility:

Structures looking for technical and strategic support to scale programmatic operations with intelligence and speed.

Evaluate Your Media Operation

Terms & Conditions By clicking "Submit," I declare that all the information provided for my job application is correct to the best of my knowledge and authorize Opivoty to contact my references and conduct a background check.

Evaluate Your Media Operation

Terms & Conditions By clicking "Submit," I declare that all the information provided for my job application is correct to the best of my knowledge and authorize Opivoty to contact my references and conduct a background check.